Escape to Thailand at Sheva Thai Spa Express

Sheva Thai Spa

I love foot massages! Working on my feet in retail and performing facials definitely takes a toll on my body. So I jumped at the opportunity to try out the services at the Sheva Thai Spa Express in New York City.

Sheva Thai Spa Express is a luxurious haven for the busy professional looking for a facial, manicure, pedicure, massage, even waxing, in the middle of midtown Manhattan. The menu reads like a typical salon/spa–facials, massage, foot treatments, mani/pedis, and waxing. Once you walk into the doors, the spa is anything but.

Sheva Thai Spa
Courtesy of Sheva Thai Spa

I indulged in Sheva’s Nam Foot Treatment, a 30-minute foot massage consisting of a Thai foot soak, massage and reflexology. Upon entering the changing area, I was transported back to my trip to Bangkok years ago!

Good times!
Good times!

Upon entrance, I removed my pants and shoes in their changing room, which is encased in glass. Thankfully there were curtains. I was handed flip-flops, an iPod, and an eye cover.

The changing room
My goodies!
My goodies!

The hostess carried my belongings to their closet and lead me to their pedicure chair for my treatment. My massage therapist brought over a combination of sea salts and essential oils and a water basin for the treatment.

Courtesy of Sheva Thai Spa

I dropped the iPod in the water by accident, which wasn’t the best way to start! It took a while to get present again, but once she got into the massage, I was in la la land!


The best part was the wooden massage stick, about 6 inches long, which is used to target each pressure point on the foot and relieve muscle tension. Using this tool also alleviates the thumbs for the therapist.

Courtesy of Sheva Thai Spa

The experience was euphoric–all 30 minutes of it! For $55, you can escape in a little Thai palace to alleviate the foot pains from walking the concrete jungle in NYC. For $147 per month, you can enjoy unlimited Nam foot treatments!

Courtesy of Sheva Thai Spa

For Spa Week, which is taking place April 11-17, Sheva Thai Spa will offer the following services for $50 each:

  • 60-Minute Sheva Facial with Organic Enzymes & Light Extractions
  • Unlimited Nam Manicures
  • 45-minute Signature Sheva Foot Treatment with Thai Foot Soak

For Sheva Spa’s full service menu, check out their website or call to book your appointment 646 846 8377. For more deals during Spa Week, log onto!

Disclaimer: The Nam Foot Treatment was complimentary for review purposes, courtesy of All feedback and opinions are my own.

Spa Week 2016 is Here!

Spring has sprung–the flowers will be in bloom, the days are longer, and DISCOUNTED SPA TREATMENTS ARE HERE!

Spa Week 2016 will take place April 11-17, where spas nationwide will offer full-service, premium treatments for $50 only! Who doesn’t love treating themselves and spending some me-time? Especially on a discount?   

This season, the creators of Spa Week focused on delivering services that will help relieve physical stress from using technology on a daily basis. Whether it’s aching wrists from texting on the phone, to shoulder pain from a laptop–or for my case, back pain from doing so many facials!– there is a treatment for you.


Haven Spa in New York City offers a unique Geek Massage (Reg. $100, Spa Week $50) that was created to address and relieve the ailments that are created from hours of computer usage. Elizabeth Arden Red Door Spas nationwide are offering a De-Stress Body Treatment (Reg. $255, Spa Week $50) including exfoliation, an aromatherapeutic body wrap and a relaxing scalp massage to melt stress away and rebalance your spirit. Hundreds more spas and wellness centers around the country will be offering similar services to alleviate the winter blues and prepare you for the summer!

Also, as an esthetician myself, I must mention to PLEASE TIP YOUR ESTHETICIAN/MASSAGE THERAPIST/SERVICE PROVIDER! Tip according to the original price of the service–normally 15-20%. Many spas are participating in Spa Week to bring in customers, sometimes at the cost of the esthetician’s check. I love my job, and I put in 100%, no matter whether the client is paying full or 50% of my price. That’s why I can’t wait to have treat myself to these services myself!

Register on to gain access to all these deals and book online. Since this is only ONE WEEK, appointments will book up quickly at these locations.

Spa Week was created and founded by Cheryl Reid, who hails from successful careers within the luxury spa industry and publishing spheres. Joining Spa Week for the Spring 2016 Event, sponsors include Exclusive Destination Sponsor: Sandals; Exclusive Cosmetics Sponsor: Hynt Beauty; Exclusive Apparel Sponsor: Yummie by Heather Thomson; Exclusive Trade Association Partner: International Spa Association (ISPA). The event is co-sponsored by Cosmetic Executive Women (CEW) and a portion of the proceeds from the Spring and Fall Events is donated to

Upcoming Fall Beauty Events

Can you believe it’s 94 days until Christmas?! We are approaching the 4th quarter of 2015…what have you done for yourself lately?

Have you taken that class to further your skills? Attended a networking event? Initiated some meetings or started that project you declared would happen in January 2015?

I’ve compiled a list of various beauty-related events scheduled for the rest of the year that will support your career and business aspirations. It will certainly be worth the time and/or money investment, should you be committed to your goals!


The Artist Summit, The Powder Group
October 4-7, 2015 | Provincetown, MA
Business executives from across the makeup industry, brand owners, and world-renowned artists will come together for three days of insightful and inspiring discussion about artistry, career and beauty. Also, my BFF Stephanie Flor will be one of the guest speakers at the event!

Speed Networking: Make the Connection, Cosmetic Executive Women (CEW)
October 6, 2015 | New York, NY
I love speed networking! It eliminated the awkward ice breaker and made the process of networking fun. You never know if you have a mutual contact, have the same hobbies, and career aspirations!

Crystal Wright’s 4-Day Portfolio Building & Marketing Workshop
October 17-20 | Stamford, CT
Crystal Wright wrote the bible on how to make it as a celebrity artist, aptly titled The Hair, Makeup and Fashion Styling Career Guide. She brings the book to life with this intense 4-day workshop. I’ve sat in it myself and you will not walk out the same!

ISPA Conference & Expo
October 19-21, 2015 | Las Vegas, NV
This is one of the many beauty trade shows, and one of the few geared towards the spa industry. This event is definitely on my must-attend list! And having it at the Mandalay Bay Hotel isn’t too bad either!

International Congress of Esthetics & Spa
October 25 & 26, 2015 | Philadelphia, PA
This is another spa trade show. It is chock full of break out sessions, vendor demonstrations, and tons of deals for products and equipment. Not to mention, loads of networking opportunities!

The Makeup Show: Chicago
November 7-8, 2015 | Chicago, IL (duh)
The iconic trade show for makeup pros only is celebrating its 5 years in the Windy City. Artists will shop tons of brands at deep discounts while tapping into education forums, with speakers such as David Klasfeld, founder of Obsessive Compulsive Cosmetics (OCC).

International Esthetics, Cosmetics & Spa Conference
November 15-16 | Orlando, FL
Another awesome spa trade show! It’s smaller than the New York expo, but definitely worth attending for the product deals and educational sessions.

Spa Week 2015 Lands in NYC!

Imagine getting spa treatments at 50-75% off the original menu price?! Well that’s about to happen next month during Spa Week 2015.

Yin Beauty & Arts Spa
Yin Beauty & Arts Spa

From October 12-18, 2015, thousands of spas around the country are offering hundreds of over-the-top treatments and unique therapies for only $50! Starting today, you can book your treatment(s) online, as these coveted spots fill up quickly.

Founded by industry vet Cheryl Reid, the first Spa Week took place over 10 years ago consisting of 25 spas in New York City. Reid wanted to make spa services accessible to busy New Yorkers without breaking the bank. After entering the spa industry myself, I also learned the necessity of getting facials for skin health, and not just pampering.

Still cute!
Still cute!

Now Spa Week has become a powerhouse brand itself. They created the Spa & Wellness Gift Card by Spa Week, which is accepted at over 8,000 spa locations without expiration and can be easily purchased at major retailers such as Walmart, Target, and more. My Wellness Rewards allows members to earn points and redeem for products and exclusive invitations.


Spa Week is now held twice a year in April and October, with participating spas spanning from the across the country. The Fall Edition of Spa Week 2015 is co-sponsored by the Cosmetic Executive Women (CEW) organization, with a portion of the proceeds going to Other exclusive sponsors include Rioja Wines, St. Martin’s Press, Birchbox, Essie, Keri Glassman, International Spa Association (ISPA), June Jacobs Spa Collection, and Tone It Up Girls.

As I mentioned before, book your appointment TODAY before you miss out on these great deals!

Co-Founder of Butter London Wows in Commencement Speech

Every commencement speech always makes me feel like a new graduate, ready to take over the world.

Nonie Creme, beautypreneur & co-founder of nail brand butter London, definitely made me feel that way!


After 20 years, Nonie Creme returned to her alma mater, Scripps College, to give this class of the inspiration they needed after obtaining that “hard-won degree.” It was even more inspirational that the speech was being delivered by a straight-C student who sucked at painting! Ultimately, this student ended up with her Bachelor’s of Fine Arts degree and then built a $20 million beauty enterprise.


The road was not easy for this artist. After graduation, she moved to London into a cramped apartment and made her living as a manicurist, booking appointments in the subway station with “Wall Street types…cash only.”

Those desk side manicures would lead to meeting an agent and working on fashion shoots with models like Kate Moss, and then becoming Moss’ personal manicurist. Before she knew it, Nonie was being quoted in Vanity Fair on the latest nail trends. What made her stand out from the mani-pack?

“It was because I was well-educated. I was an artist. I could speak to my trade with authority and in a voice they could relate to.”

Thanks to her art major classes, her talent on mixing nail colors create a demand to start her own line. That’s when the adventure began. Creme left her home, husband, and career to move back to the States into a cramped basement apartment to start the famed product line with her business partner, Sasha Muir. At 34, most people would be in the peak of their careers, not leaving one to start a new venture from scratch.

From creating custom formulations, to working on marketing concepts, and then being the face of the brand–Creme’s plate was full. “I have never worked that hard in my life,” Creme said, “and I pray that I’ll never have to again.”

After leaving butter LONDON in 2012, Creme is now working on a brand new beauty line, Colour Prevails, launching January 2015. She has collaborated with TPR Holdings, an investor and operator in the consumer products industry. The range will include SKUs in nail, eye, lip, cheek and hair categories.

You can watch the rest of the speech here:

If 20 minutes is a bit long to watch, I’ve pulled my favorite quotes:
  • Many people ask after receiving that hard won degree, “What are you gonna do with that?” The correct answer is “anything I want!”
  • You are not defined by your major or the classes you’ve excelled in. It is merely a jumping off point.
  • I’m sorry to tell you, but you’re going to have to work really bloody hard to succeed!
  • I learned to listen to myself and trust that if I was happy, the only measure of success that mattered was my own.
  • Enjoy yourselves, do things that you enjoy – don’t worry about the money. I’m going to let you in on a little secret: Money is only actually fun if you’re already happy.
  • When advising on what qualities are required to land your dream job, she says “the single most important skill you can take into the next phase of your life is resourcefulness. First of all, you have each other, and you will continue to call on one another for advice, connections, and support for the rest of your lives.” 
And my ultimate favorite: “the only measure of success that matters is your own. Knowing that, you simply CAN’T fail.”

I can’t end without sharing my own graduation photo!

Class of 2007! Oh how time has flown!
Class of 2007! Oh how time has flown!

Full Recap & Video: Beauty FUN-Raiser for the Philippines

Last February, I hosted a Beauty FUN-raiser for the Philippines. Although it was 3 months ago, I hadn’t completely tied off all the loose ends. The last step was finally editing the video from the event, since my videographer couldn’t do it due to other projects.

As I completed the credits portion of the video, I was floored at how many people truly played a huge role in supporting this project. It was stretch for me in enrolling others in my vision, recreating my relationships, and also being at the helm of such an endeavor.

Here’s the video & press recap:

Contact: Genevieve A. Santos


May 26, 2014 – NEW YORK, NY – Genevieve A. Santos, a makeup artist and beauty blogger, hosted an interactive night of makeovers and spa treatments to benefit the survivors of Typhoon Haiyan in the Philippines. The official recap video for The Beauty FUN-Raiser Happy Hour is now available for viewing online on YouTube at

A total of $1,350 was raised from ticket sales, personal donations, and raffle tickets with over $1,000 worth of prizes. The funds were donated to The Handang Tumulong Foundation, who sent the funds to the Build a Shelter Project to aid in the reconstruction of several provinces in Leyte.

The event took place on Tuesday, February 11, 2014, at Nirvana NY, a bar/restaurant in near Grand Central Terminal. Guests indulged in professional makeovers, hand treatment & massages from Spadet, a Filipina-owned skincare line. A musical performance was given by singer/songwriters Lindsey Wilson & Jasmine Holloway, with actress/comedian Addy Diaz as emcee.

Gift bag sponsors included Avon, Garnier, Shea Moisture, and On Makeup Magazine. Raffle prizes consisted of numerous product bundles from Essie Nails, L’Oreal, Maybelline New York, Motives Cosmetics, Arbonne, Mary Kay and indie brands Armour Beauty, Breakups to Makeup, Imena Salon, and Alcone.

The event was produced by Genevieve Santos, a beauty expert and founder of & She was inspired to create this event after taking her own trip to the Philippines in 2013 and vacationing only a few miles away from the islands that were devastated from the typhoon.

“As a first generation Filipina American, I wasn’t as connected with my roots until I visited the Philippines after 15 years. By sharing my own passion for beauty as a makeup artist, I’m able to help women enhance their beauty and contribute to my country at the same time,” said Genevieve.

In November 2013, the southern coast of the Philippines was struck by Typhoon Haiyan, the most deadliest typhoon on record, killing at least 6,000 people, and affecting 12 million people across 6 islands. While recovery efforts have been hopeful, there’s still more to be done.

More photos are available here.

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