Beauty Maven Book Club: Be a Sales Superstar

Leaders are readers! Every month I highlight a book that has been inspirational to my business and overall creativity.

One of the many lessons I learned in my Amway business was the importance of continuous learning, whether it’s through attending empowering events, reading self-improvement books, or listening to inspirational audio. No one can be successful on their own knowledge.

Over the summer, I was struggling with my sales and needed some inspiration in my business. That was a sign that I needed to get off my lazy butt and pick up a book!

Brian Tracy is an international expert on self-development, since he’s written so many books on leadership, and speaks internationally.BookClub_BrianTracy

Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets is a short and sweet book about improving how you think, organize yourself, and work with customers to increase your revenues.

You’re probably thinking, I don’t want to be a sales-y person! I just want to focus on (my artistry, career, product line, being a hermit). Here’s the cold, hard truth:

We’re all selling something, whether we know it or not!

If you want to make money in the beauty industry, you need a service or product line to sell! When you’re in a job interview, you’re selling yourself to a prospective dream employer. As a hairstylist, your income is determined by how many cuts & color services you sell.

The 21 chapters in this book covers topics such as changing your mentality & attitude towards selling, preparing for each client, and goal-setting. Here are a few of my favorites:

  • “The biggest mistake you can ever make is to think that you work for anyone else but yourself. We are all self-employed.” The reality is that we are responsible for our own results. It doesn’t have to be bad though! By taking ownership over our careers or businesses, our confidence shoots up!
  • “Top salespeople see themselves as consultants rather than salespeople.” Why are counter people referred to as beauty advisors? People judge you according to how you see yourself. Brian even insisted on being straightforward and tell them you’re not trying to sell them on anything, but position yourself as a resource and see if you can help them.
  • “The core principle of time management is the ability to do first things first.” Honestly, it is not easy keeping up this blog! Between my full-time job, building my business, attending events, and spending time with my friends and family, it’s so easy to let this go. Is what you’re doing contributing to your business or goals? If not, stop doing it!

That’s all I can give you! By reading this over the summer, it definitely contributed to my high numbers in August, which is usually a slow season for services. Now it’s your turn to empower your mind and buy this book!

Leave a Reply