Genevieve A. Santos | Coach, Trainer, Consultant

Genevieve Santos is an award-winning entrepreneur and beauty expert. Her career in beauty spans over 11 years as a makeup artist, writer, marketer, and now a licensed esthetician.

Headshot_low-resShe founded is an outlet to show people how they can create a career or business in the beauty industry through sharing beauty news, business and career tips, and interviews with successful entrepreneurs and executives.

My vision is to give beautypreneurs the confidence to pursue their passion in this industry. By doing so, they give others the inspiration to live their dreams, and the cycle continues.

Pathway to Beauty

In college, Genevieve founded Gorgeous on the Go, offering makeup artistry services and products. She was inspired to become a makeup artist from selling ARTISTRY skincare and cosmetics. She also wrote about beauty tips on the go, and grew a vast clientele of brides, corporate clients, and brands. 

With Lancome spokesmodels – Elettra Weidemann and Arlenis Sosa

Fueled by her passion, Genevieve ventured into the corporate side of beauty, working under the VPs of Marketing at both Lancome and L’Oreal Paris. She contributed to the key product launches and marketing campaigns, along with working on the E-Commerce & digital side for both brands.

She is also the founder of several online communities, including The NYC Makeup Artists Meetup Group & The Beauty Maven Circle, with over 1000 members combined.  

Genevieve is an alumnus of Atelier Esthetique Institute of Esthetics, as well as The City College of New York (CUNY) in Communications. She is a member of Cosmetic Executive Women (CEW), and an active alumnus of the Network for Teaching Entrepreneurship (NFTE).

News & Press

News Feature on ABC Eyewitness News 7

This features Genevieve’s first company, a custom line of photo albums. She was featured on ABC News 7, CNN, and other media outlets.